As a product manager, I led the development of SFG, a safety-first navigation platform designed to empower women and people with disabilities to navigate urban environments confidently. Focusing on user-centric design principles, I prioritized accessibility, safety-optimized routes, and real-time updates. The app leverages data on lighting, foot traffic, and local businesses to dynamically suggest the safest routes, integrating a smooth user interface with emergency response features. This product's MVP phase emphasized simplicity and trust, ensuring ease of use while addressing critical unmet safety needs for vulnerable populations. Additionally, strategic partnerships with local businesses created opportunities for monetization through sponsored safe havens, offering both community value and sustainable revenue generation.